Have you ever realized the role that scarcity plays in your money decisions? Scarcity is all around us in our daily lives. Whether you’ve stood in line to buy the latest Xbox or scooped up all the toilet paper during the height of the pandemic, you’ve experienced a scarcity mindset. Our guest, Mindy Weinstein, Ph.D. author of the new book The Power of Scarcity, and founder of the digital marketing firm Market MindShift will tell us just how big a role scarcity plays in our daily lives. So scarcity is all around us and impacts almost every money decision we make which then ultimately plays a role in our ability to achieve our goals and live the life we want. In this eye-opening conversation, Mindy shares everything you need to know about scarcity and the role it plays in your money, how to recognize scarcity when it’s happening and do something about it, how advertisers use FOMO to play into your fears, and a super interesting story about why the diamond ring became the sign of love.LINKSThe Power of Scarcity book Meet MindySPONSORSThanks to HelloFresh for sponsoring this show. Go to HelloFresh.com/mymoney21 and use code mymoney21 for 21 free meals plus free shipping.LEAVE US A REVIEWLeave us an honest rating and review, pretty please. Head to the podcast player you’re listening to this episode in to leave us a review or you can click here to leave a review for Everyone's Talkin' Money podcast on Apple Podcasts. Love this episode. Share it with a few friends so they can learn these valuable money concepts as well. Be sure to FOLLOW and SUBSCRIBE to never miss an episode!GOT A QUESTION?Have a Shannah Shares question? Submit your question here https://bit.ly/shannahsharesMORE MONEY TIPSFollow Me on Instagram for more money tips and behind-the-scenes information https://www.instagram.com/shannahgameFREE GUIDES + RESOURCESDownload our FREE Top 25 Episode GuideDownload a FREE BONUS podcast episode 5 Minutes to Unlock a New Money MindsetWant to be featured on a Budget Rescue monthly podcast episode? Just head over to this short form and leave me a message. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.