Long time Fidelity customers have been getting some interesting offers in their inbox from the financial services company over the past several months: a new crypto trading platform for retail investors. Last November, the brokerage firm launched a wait list for those interested in the services which include custody and zero-commission trading for Bitcoin and Ether. 
Fidelity Investments is one of the largest investment managers in the industry and is one of the first financial services firms to offer crypto trading services to clients. Clients who want to dip their toes in the digital asset market have usually reached towards exchanges such as FTX or Coinbase. But in the wake of the FTX collapse, news of Fidelity’s digital asset platform could provide crypto curious investors with an alternate opportunity. 
In this episode, Bloomberg reporter Claire Ballentine reviews what Fidelity’s retail crypto trading platform - and potentially others - means for industry and how it will shape the way retail investors interact with the digital asset market.
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