This week, we're joined by Simon Smith, managing director of family games publisher Thumbfood.  Smith joins us to discuss why the family and kids games market needs "a kick up the arse" on consoles, and why a wider audience is the key to driving PlayStation 4 past 100 million sales. We also touch on how to avoid the mistakes made by previous publishers with an interest in family games, how to compete with the flood of free-to-play kids titles on mobile, why educational titles might stand a better chance of breaking through the noise, and why Crash Bandicoot's ongoing success indicates there is demand from the mainstream for more family-friendly games. As always, you can find more news, insight and analysis into the world behind video games at www.gamesindustry.biz.