18 min listen
Can a Total Rebrand Save This Iconic Colorado Beer?
FromCity Cast Denver
ratings:
Length:
18 minutes
Released:
Jan 19, 2023
Format:
Podcast episode
Description
Once upon a time, New Belgium Brewing ruled the craft brew scene in Colorado, and Fat Tire was its flagship beer. When the Fort Collins–based brewmasters debuted their signature amber ale in 1991, it inspired imitators, dominated shelves, and satisfied beer lovers for decades… until it didn’t. This week, New Belgium announced they were giving Fat Tire a whole new look and taste. Today on the show, host Bree Davies talks with Denver Post editor and unofficial Colorado Beer Man Jonathan Shikes about what it means for an old favorite to be reformulated, repackaged, and re-introduced to a new generation of craft beer drinkers
Denver Post’s cannabis and beer reporter Tiney Ricciardi wrote about the big changes at New Belgium earlier this week.
And Jonathan mentioned Axios reporter John Frank’s assessment of the new Fat Tire.
For even more news from around the city, subscribe to our morning newsletter Hey Denver by texting “Denver” to 66866
Follow us on Twitter: @citycastdenver
Chat with other listeners on reddit: r/CityCastDenver
Leave us a voicemail with your name and neighborhood, and you might hear it on the show: (720) 500-5418
Learn more about the sponsor of this episode:
How to Buy a Home Podcast
Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
Learn more about your ad choices. Visit megaphone.fm/adchoices
Denver Post’s cannabis and beer reporter Tiney Ricciardi wrote about the big changes at New Belgium earlier this week.
And Jonathan mentioned Axios reporter John Frank’s assessment of the new Fat Tire.
For even more news from around the city, subscribe to our morning newsletter Hey Denver by texting “Denver” to 66866
Follow us on Twitter: @citycastdenver
Chat with other listeners on reddit: r/CityCastDenver
Leave us a voicemail with your name and neighborhood, and you might hear it on the show: (720) 500-5418
Learn more about the sponsor of this episode:
How to Buy a Home Podcast
Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 19, 2023
Format:
Podcast episode
Titles in the series (100)
A Toast to an Uncertain Future with Chef Frank Bonanno: Happy 20th birthday Mizuna, here's a demolition contract. by City Cast Denver