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Can a Total Rebrand Save This Iconic Colorado Beer?

Can a Total Rebrand Save This Iconic Colorado Beer?

FromCity Cast Denver


Can a Total Rebrand Save This Iconic Colorado Beer?

FromCity Cast Denver

ratings:
Length:
18 minutes
Released:
Jan 19, 2023
Format:
Podcast episode

Description

Once upon a time, New Belgium Brewing ruled the craft brew scene in Colorado, and Fat Tire was its flagship beer. When the Fort Collins–based brewmasters debuted their signature amber ale in 1991, it inspired imitators, dominated shelves, and satisfied beer lovers for decades… until it didn’t. This week, New Belgium announced they were giving Fat Tire a whole new look and taste. Today on the show, host Bree Davies talks with Denver Post editor and unofficial Colorado Beer Man Jonathan Shikes about what it means for an old favorite to be reformulated, repackaged, and re-introduced to a new generation of craft beer drinkers

Denver Post’s cannabis and beer reporter Tiney Ricciardi wrote about the big changes at New Belgium earlier this week. 

And Jonathan mentioned Axios reporter John Frank’s assessment of the new Fat Tire.

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Released:
Jan 19, 2023
Format:
Podcast episode

Titles in the series (100)

Join Host Bree Davies and the City Cast Denver crew every weekday morning as we celebrate, explore, and challenge an ever-changing Denver. It’s the daily news podcast for all Denverites — whether you’ve been here for six months or six generations. We’ll break down the news you need (and want) to know with journalists and culture makers; activists and artists; neighbors and ne’er-do-wells — and John Elway, if he ever returns our calls. Learn more and subscribe to our morning newsletter at citycast.fm/denver. *Named Best Podcast in Denver of 2021 by Westword