"I lived in New York City for a long time and about five years ago, my wife and I, with our two then very, very young kids, decided we wanted to leave the city. And I love Central Park. I love the city. There's so much to love about it. I wanted more outdoors, and I wanted more nature. I wanted water and trees, and I wanted things that I couldn't only find in Central Park. I wanted it to be all around. And so we moved out to Connecticut where we live, not so far from the water. There is unbelievable beauty out here. I run almost every day or go for long walks. And so for me, being in natural environments is really critical to my welfare. It's how I grew up in Australia. It's something that I missed for a long time when I was in the heart of Manhattan. A lot of people don't feel that way, but for me, that's personally very important." "We'll look at old news reels, and we'll look at ads from the fifties, sixties, seventies, the dawn of TV, really. And we look at those ads, and we sort of laugh in a superior way because they look so naive. And you're right, there is something very humane about them. They're very straightforward. They don't seem to be trying too hard to convince you of anything. And if they do, they just seem so obvious now. There's no trickery there. There's no chicanery. It's right there in front of you. And I think people weren't jaded in the same way back then. They were just taking things at face value. They weren't bombarded.”Adam Alter is a Professor of Marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. Adam is the New York Times bestselling author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors. He has written for the New York Times, New Yorker, The Atlantic, Washington Post, and a host of TV, radio, and publications. His next book Anatomy of a Breakthrough will be published in 2023."I lived in New York City for a long time and about five years ago, my wife and I, with our two then very, very young kids, decided we wanted to leave the city. And I love Central Park. I love the city. There's so much to love about it. I wanted more outdoors, and I wanted more nature. I wanted water and trees, and I wanted things that I couldn't only find in Central Park. I wanted it to be all around. And so we moved out to Connecticut where we live, not so far from the water. There is unbelievable beauty out here. I run almost every day or go for long walks. And so for me, being in natural environments is really critical to my welfare. It's how I grew up in Australia. It's something that I missed for a long time when I was in the heart of Manhattan. A lot of people don't feel that way, but for me, that's personally very important." https://adamalterauthor.com www.penguin.co.uk/books/431386/irresistible-by-adam-alter/9781784701659 www.simonandschuster.com/books/Anatomy-of-a-Breakthrough/Adam-Alter/9781982182960www.stern.nyu.edu/faculty/bio/adam-alterwww.creativeprocess.info www.oneplanetpodcast.org IG www.instagram.com/creativeprocesspodcast