Episode 11: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) are talking about the brilliance behind airline rewards programs, and other genius ways that businesses have found to get extra cash out of their partners and customers. Then, the team talks end-of-year planning for your business and how to determine which goals and metrics to work towards in the new year. And finally, the team answers a Startup AMA question addressing the biggest misconceptions around founders. 

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Alex Lieberman (@businessbarista)
Sophia Amoruso (@sophiaamoruso)
Jesse Pujji (@jspujji)

(00:28) - Intro
(01:12) - The Rundown
(01:55) - The genius of airline loyalty programs
(02:58) - Blue Chip Stamps - one of the early loyalty programs
(07:09) - How airline loyalty programs work to be so profitable
(13:40) - How Starbucks profits from its app ordering system
(16:17) - Why it’s important as a business builder to think about getting cash earlier in the cycle of a transaction
(21:20) - How Jesse goes about end-of-year planning for his business
(30:09) - How to think about end-of-year planning in a way that incorporates your personal goals
(34:44) - The Entrepreneurial Operating System (EOS) used at Morning Brew
(40:21) - Startup AMA: What are the biggest myths or misconceptions that people have about startup founders?

Links:

Airline Loyalty Programs: Main Aspects, Types, and a Technological Perspective

How Airlines Make Billions From Monetizing Frequent Flyer Programs