Photographer and Director Embry Rucker joins us on the podcast today.  We talk about growing up on a farm in Kentucky and his love for exploring the world around him at an early age.  Whether he was riding a horse or his dirt bike, he would roam around their 20 acres with endless possibilities of adventure.  When he was in middle school, a teacher turned him on to rock climbing and quickly he found himself scouring the pages of climbing publications and dreaming of the Rocky Mountains.  After graduating High School he was fulfilling that dream and living in Wyoming, studying English Literature.  He would spend his free time snowboarding and mountain biking and pretty soon fell in love with photography and decided he was done spending so much time trying to figure out what Steinbeck was trying to say.  Before long, and after a couple more moves, he found himself in Oregon shooting photos of the friends around him in the snowboarding community.  It was those early snowboard photos that would lead him into the successful career he has today.  After years of snowboarding photography, and even a stint as the photo editor at Transworld Snowboard Magazine, he soon began experimenting with incorporating more portrait work and lighting scenarios into his assignments and before long bigger companies were calling for commercial work.  Today we talk about maintaining a drive to want to shoot, social media challenges, balancing work life with family life, and sometimes needing to check out and enjoy some "me" time.   To Learn More About Embry Rucker Visit: http://www.embryrucker.com   About Visual Revolutionary http://www.visualrevolutionary.com Because we are interested in people's story, and not what type of gear they use, we introduce a new much needed podcast in the world of photography and filmmaking.  Featuring in-depth conversations with some of the world's leading photographers, filmmakers, and other visual artists, we are bringing you the backstory on how they got to where they are today.