What's in a firm's brand?

FromAccounting Today Podcast

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What's in a firm's brand?

FromAccounting Today Podcast

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Length:

24 minutes

Released:

Dec 5, 2022

Format:

Podcast episode

Description

Sarah Acton, CMO of Bill — which recently rebranded from Bill.com — talks about how accountants need to think about their brand in the 21st century, and why it may be time for a change.

Released:

Dec 5, 2022

Format:

Podcast episode

Titles in the series (100)

Accounting Today’s editors talk with thought leaders and changemakers from across the public accounting profession.

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Staffing trends for 2022: of Vaco discusses the obstacles and opportunities facing those looking to hire accountants in the New Year. by Accounting Today Podcast
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Creating entertainment for accountants: of FloQast and of FloQast Studios take us behind the scenes of creating the first comedy series for accountants, "PBC," and share why the company is building its own content studio. by Accounting Today Podcast
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Brace yourselves for 2022: Industry expert Allan Koltin shares his expectations for the next 12 months in accounting by Accounting Today Podcast
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Accounting in an age of uncertainty: The new CEO of Top 15 Firm Moss Adams, , shares his thoughts on the major challenges and opportunities facing accounting firms and the profession as a whole. by Accounting Today Podcast
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'Sunny Gets Money' and the value of financial literacy: CPA and accounting educator talks about the importance of financial literacy, her new book of finance advice for kids, and her role as an accounting educator. by Accounting Today Podcast
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Taking partner comp to the next level: Partner compensation systems should be about much more than just divvying up the money, says of Axiom Consulting Partners — they should also be about achieving the firm's strategic goals. by Accounting Today Podcast
29 min listen
What should your marketing team look like?: Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be throughout their life cycle. by Accounting Today Podcast
28 min listen
Private equity in accounting: of Whitman Business Advisors offers a primer on what the entry of PE money into the accounting profession means for firms. by Accounting Today Podcast
33 min listen
Surviving tax season: of Top 100 Firm Prager Metis discusses the major issues practitioners should be aware of for the rest of tax season. by Accounting Today Podcast
23 min listen
Issues in cannabis accounting: NACATPros' discusses the latest developments in the industry, and what accountants and tax pros who serve it need to know. by Accounting Today Podcast
24 min listen
A tax prep revolution?: , chief tax information officer of Jackson Hewitt, discusses the tax prep chain's flat-fee offering, what tax season's going to look like, and the future of tax prep. by Accounting Today Podcast
31 min listen
New tools for DEI: the diversity, equity & inclusion director at Top 100 Firm EisnerAmper, discusses a new incentive program to get staff involved in DEI efforts, as well as the accounting profession's progress in this area. by Accounting Today Podcast
17 min listen
Auditing ESG reports on climate change and sustainability: , global assurance vice chair at EY, discusses how accounting firms can provide audit and assurance services to help companies with their ESG reporting and the formation of the new International Sustainability Standards Board. by Accounting Today Podcast
17 min listen
Inside CAS 2.0: Client accounting services has been hugely successful as a service offering, but president and CEO and vice president of growth and professional services say firms need to evolve toward the next stage: client advisory services. by Accounting Today Podcast
32 min listen
Why the Metaverse matters to you: , the newly appointed chief Metaverse officer at Prager Metis, explains why his firm is pioneering this new digital space, and what it can offer accountants. by Accounting Today Podcast
24 min listen
Accounting's 'Mom' problem: CPA Moms founder talks about the issues facing women and mothers in accounting, and why innovative approaches like her unique franchise model can help. by Accounting Today Podcast
26 min listen
Getting progressive with technology: , the leader of the FreshBooks Accounting Partner Program talks about how firms can leverage new technologies to improve their client experience. by Accounting Today Podcast
24 min listen
Get ready for DAS: Ericka Racca, director of audit professional services at CPA.com, and Karl Busch, senior director of product management at the AICPA, describe the capabilities of the upcoming by Accounting Today Podcast
24 min listen
The future of audit: , CEO of public accounting at the AICPA, shares the latest trends and newest developments in this fast-changing corner of the profession, and looks ahead to what's next. by Accounting Today Podcast
23 min listen
A turning point in ESG reporting?: EY Americas corporate and ESG reporting thought leader dives into the recent SEC proposals around climate disclosures amid the broader context of the rise of ESG reporting. by Accounting Today Podcast
21 min listen
Innovations in employee benefits: Lou Ann Hutchison of details a unique new way firms can offer benefits to staff: the lifestyle spending account. by Accounting Today Podcast
22 min listen
The next business model for accounting firms: The incoming CEO of RSM, , shares his thoughts on the challenges and opportunities facing the accounting profession, and where he's taking his firm in particular. by Accounting Today Podcast
20 min listen
A major inflection point in the firm life cycle: NxtStep Consulting founder identifies the key point at which growing firms need to change how they operate, or risk stagnating, and shares what the key issues they need to deal with. by Accounting Today Podcast
22 min listen
Is growth really essential?: A desire for growth is often taken for granted at accounting firms -- but should it be? Consultant and accounting journalist examines what growth both can and should look like at different firms, and why it may be time to revisit your growth mindset. by Accounting Today Podcast
31 min listen
The chief future officer: CFOs and corporate accountants face a future full of challenges and opportunities, according to , the executive vice president of business growth and engagement at the AICPA. by Accounting Today Podcast
22 min listen
20 years of SOX: Ernst & Young Americas vice chair of assurance discusses the impact and history of one of the most influential pieces of financial legislation of the past 50 years. by Accounting Today Podcast
21 min listen
Accountants and the fight against corruption: , director of public policy and regulation at IFAC talks about accountants' role in fighting economic crime worldwide, and the federation's new anti-corruption action plan. by Accounting Today Podcast
24 min listen
Should you be talking to PE?: Allinial Global's looks at the pros and cons of engaging with private equity firms, what firms can expect if they do – and how they can stand independent, if they want to. by Accounting Today Podcast
31 min listen
10 top tips for employee retention: Drawing on the best practices of Accounting Today's 2022 Best Firms to Work For list, here's a double-handful of the most effective, innovative ways to and lower turnover. by Accounting Today Podcast
17 min listen
Fire your clients!: ConvergenceCoaching has declared Oct. 21 "National Fire Some Clients Day," and partners make the case for culling your client roster both strategically -- and ruthlessly. by Accounting Today Podcast
29 min listen

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Discover this podcast and so much more

What's in a firm's brand?

What's in a firm's brand?

Description

Titles in the series (100)

More Episodes from Accounting Today Podcast