Find out how to choose a name for your editing or proofreading business with Louise Harnby and Denise Cowle.Listen to find out more aboutBrainstorming a list of possible business namesConsidering your target clientsIdentifying your core brand valuesUsing a business name to tell the client what's on offerChecking the name is availableDoes the name reflect your brand identity?How findable and SEO-friendly is the name?Will the name stand the test of time?Denise and LouiseDenise Cowle: denisecowleeditorial.comLouise Harnby: harnby.co/fiction-editingMusic credit‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/