Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, Immersion: The Science of the Extraordinary and the Source of Happiness, on this episode of the FoST podcast. For additional links and more information, visit our website.--© 2022 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerExecutive Producer, Mike RugnettaEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Paul J Zak, Bonnie Eldon, Meghal Janardan, Sarah Vitak, Elisabeth March, Michael Bass, Megan Worman, and Laura Cray.