38 min listen
Episode 37: Netflix Announces New AVOD Tier With 720p Video; Are Consumers Willing to Sacrifice Video Quality for Price?
Episode 37: Netflix Announces New AVOD Tier With 720p Video; Are Consumers Willing to Sacrifice Video Quality for Price?
ratings:
Length:
35 minutes
Released:
Oct 16, 2022
Format:
Podcast episode
Description
This week we breakdown Netflix's soon to be released AVOD offering and the fact that the video quality is limited to 720p with no ability for downloads. Are consumers willing to sacrifice video quality for price? Will the streaming industry need to re-think how they define video "quality" if consumers are willing to accept 720p as "good enough"? We also discuss Netflix's measurement deals announced with Nielsen, BRB, IAS and DoubleVerify and what this means for advertisers. We also cover what some of the largest live streaming events on the Internet have generated from a viewership standpoint.Companies, and services mentioned: Netflix, Peacock TV, Nielsen, DoubleVerify, Beamr, Roku, Apple TV, Disney+, BBC, Integral Ad Science, NBC Sports, Amazon Prime Video, Riot Games, Akamai, IPL.Questions or feedback? Contact: dan@danrayburn.com
Released:
Oct 16, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 13: Breaking Down The Apple TV+ and MLB Deal; Verizon Launches New Aggregation Platform +play, Hulu Makes Unlimited DVR Free by The Dan Rayburn Podcast