Over the last few years, the entire hormone optimization space has unraveled, and there’s a huge fear that restrictions will crack down on everyone, including the doctors who are doing it right. Between the mess with T-mills and the prescribing community, there are a lot of landmines to maneuver, and it’s more important than ever for the community to follow best practices. What are the biggest myths that are threatening the quality of treatment people are getting? In this episode, Medical Director and CEO of Tier 1 Health and Wellness, Dr. Keith Nichols returns to talk about where the space is, and what we can do to raise the standards.   "Hormones have beneficial effects but they work synergistically." -Dr. Keith Nichols   Three Curiosity-Driven Takeaways  Testosterone optimization vs. testosterone replacement therapyWhat is the ultimate goal of optimization and what do so many people get wrong about it? 3 big testosterone misnomersWhat are the myths depriving men of the testosterone optimization they need? Why hormones are a symphonyWhat is the difference between feel-good effects and beneficial effects?   Guest Bio Keith Nichols, M.D. is the Medical Director and CEO of Tier 1 Health and Wellness, the premier preventive medicine clinic in the Southeast. For more information, visit https://tier1hw.com/.