Launched in November 2020 during a global pandemic and UK lockdown, ByElleven are a new brand inspired by streetwear. Quality and sustainably led clothing that is wearable day-to-day offering comfort and cool girl style. In this episode we discuss dressing in an elevated casual way. Practical but stylish outfits you can run around in that still look pulled together but are effortless - the perfect outfit! Joanne and Rachel share the story of the brand and how they went from losing their jobs during lockdown to creating this label and making it what it is today. 
Did I mention they also do excellent basics? Basics are the glue that hold a wardrobe together. 
 
Find ByElleven here. 
Follow them on Instagram here.
 
Follow Lisa on Instagram here.
 
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