Of all the challenges facing our culture, the fact that humans use social sorting mechanisms to solve physical world problems looms as perhaps the greatest. This Frankly is a reflection on the possibility of sharing a socially unpalatable message to a large percentage of citizens and leaders. Our vertical and horizontal social infrastructure isn’t built to process, share and address challenges of this magnitude - but instead to ignore, water down, and mitigate. Will the quiet part be spread out loud to large amounts of humans as The Great Simplification becomes more obvious? Or will the quiet part be socially squashed a la George Orwell? Of course I have particular interest in this question, and its resolution. Time is moving very fast…