Dan Prosser and Andrew Frankel have been on countless press launches in their time. But what makes a good one and what are the hallmarks of a terrible one? And do all those expensive hotel rooms and fancy dinners influence a journalist's review of a new car in any way? The best writers, the finest stories and no ads, all on The Intercooler’s beautiful website. Visit www.the-intercooler.com. Music by Stephen Harrington (ph.zero.entertainment@gmail.com).