The Cincinnati Reds just don't know how to package the message. The Chicago Cubs showed them how. Jeff and Steve look at a key excerpt from Cubs owner Tom Ricketts' letter to Cubs fans and how Reds ownership could benefit from messaging similar. They offer Nick Krall a free message that he can use in his next press conference that will adequately convey the Reds position this offseason while still providing some amount of hope to Reds fans. Also, Joey Votto is becoming a world traveler and it is some awesome stuff. Is Votto angling to become the next Dos Equis commercial star?
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