When you first start building a photography business, it’s easy to get busy doing all the things all the time just to keep your business going. But if that’s how you run your business indefinitely, burnout will be waiting for you right around the corner. To build a sustainable business that can support you and grow with you over time, you have to lean into your zone of genius instead by figuring out what you are best at, what lights you up, and what you might be able to relinquish control of.So today, we’re talking to Kate Hejde, who is running a business in a way that focuses on her zone of genius and how that allows her to block out what everyone else is doing and experiment to find what brings her the most joy while allowing time for her life and family outside of her photography business.In this episode, Kate’s sharing how she found her own zone of genius and outsourced everything else, why it’s okay to prioritize the most important things in your life, and how leaning into her what gives her strength and energy has helped her build a business that feels sustainable.What’s in this episode:[01:55] How she started her photography business when her first child was born and why she’s an advocate of building a business slowly and with intention[06:15] How finding your zone of genius can help you reclaim time and energy in your business[09:55] Why prioritizing the most important things in your life will give you clarity on what you can relinquish control of in your business[13:22] Why Kate made the switch to soft proofing and how outsourcing has given her time back[17:37] How focusing on experience over price can help convert inquiries and give you confidence in what you charge[26:21] Why understanding and speaking to your clients in ways that are familiar to them can be transformative to your businessIf you’re ready to find your zone of genius and build a business that feels aligned and energizing, tune in to this episode.For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/crafting-a-photography-business-with-your-zone-of-genius/Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/