In our first TBOY interview, we chat with the Founder and CEO of Buzzfeed, Jonah Peretti. Buzzfeed was the first media company built on virality, harnessing the power of the internet to scale humor, joy, news… and a listicle on which Disney princess you are. But before Buzzfeed went public for $1.5B in 2021, Buzzfeed really began when Jonah was a student and turned a sneaker email with Nike into the 1st viral sensation. So we’re whipping up the Takeaways with Jonah on why something goes viral, what it says about our own psychology, the meaning of humor, Millennials vs Gen Z, what would surprise us about Buzzfeed, how the media industry is like a musical concert — and how he’d host a dinner sitting between Mark Zuckerberg and Rupert Murdoch.
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