Allea Grummert is an email marketing strategist and conversion copywriter who helps online business owners connect authentically with their audience through engaging {read: effective} welcome and nurture sequences. Email marketing is HUGE... but as Allea points out on her website "you don’t want to send emails for the sake of sending emails. You have business goals to reach and you want to move people to action — to lead them to your valuable resources and how you can help them." As unicorn virtual assistants and digital marketing service providers, we are usually helping out clients show up in their clients’ inboxes with weekly content. It’s imperative to help them stay consistent and have their emails tailored to micro-content that helps and nurtures their audience.  In this episode Allea shares her strategies for writing effective welcome email sequences while she shares her freelance story with us. We nerd out on automations, tags and tons of content ideas for your clients. Enjoy!   Connect with Allea: IG: @alleagrummert  FB: @duettco  Website: https://www.duett.co/ Write your first welcome sequence: https://duett.ck.page/firstwelcome Allea’s 7 Ways to use Tags strategically >> https://duett.ck.page/7tags Allea’s Content Template: https://www.duett.co/email-content-template     Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr  Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services    >>> Take the Quiz to Discover your Digital Dream Job