Lida Citroën discusses her book "Control the Narrative" and how executives can build, pivot and repair your reputation. Everyone has a personal brand, either by design or default. And your reputation is one of the most critical determinants of your career success. Lida is a TEDx speaker and a personal branding and reputation management expert. You've seen here in places like MSNBC, Forbes, and Bloomberg. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?