On this episode of BofC Live, we connect with Jeff Goldenberg, the founder of 2nd and Goal Ventures. Goldenberg’s company recently announced the launch of a cannabis brand with former NFL star Marshawn Lynch – Dodi Blunts. BofC connected with Goldenberg to talk about how the brand came to be, the uniqueness of Lynch’s personal brand and how Dodi Blunts will come to market.BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.Learn more about Dodi Blunts.