The "Damn Yankees" production team - legal counsel Robert Barandes, press representative Peter Cromarty, advertising representative Rick Elice, producers Mitchell Maxwell and Victoria Maxell, and general manager Charlotte Wilcox - discuss obtaining the rights, using a two-level structure of producing starting with an out-of-town production at the Old Globe, the finances of booking a Broadway theater, a new logo for an extensive ad campaign, and how the baseball theme provided many PR opportunities.