Episode 77 - Dr. John H. Johnson discusses his book Everydata and the misinformation hidden in the little data we consumer every day. We create 2.5 quintillion bytes of data every day. What does it really mean? What are the impacts to avoid, and the opportunities we should look for? How can we make everyday data work for us…and not against us? Stay tuned after the interview for five action items to take advantage of the ideas and advice, and hear bonus comments. Host, Kevin Craine   Everyday-MBA.com