38 min listen
Episode 90: Jonah Sachs, co-founder of Free Range Studios and viral marketing innovator
Episode 90: Jonah Sachs, co-founder of Free Range Studios and viral marketing innovator
ratings:
Length:
26 minutes
Released:
Mar 21, 2018
Format:
Podcast episode
Description
Jonah Sachs is an internationally recognized storyteller, author, and designer. He is the co-founder and chief storytelling officer of Free Range Studios, an advertising and marketing firm that specializes in nonprofits and socially responsible businesses. Jonah has helped hundreds of social brands and causes break through the media din with campaigns built on sound storytelling strategies. Jonah’s latest book, Unsafe Thinking, explores latest research into creativity and performance to present effective strategies to achieve higher performance and creativity and deliver successful innovation. In this interview, Jonah talks about the key ideas underlying his new book, and the importance of Unsafe Thinking for social entrepreneurs and innovators. He provides fresh and stimulating insights on creativity and the experience of “flow” –identifying when social innovators need to make sure that they are at their most creative –and when they need to focus on grit and determination to get things done. This is a fresh and stimulating look at latest thinking about creativity and effective performance which will be helpful to all social innovators.
Released:
Mar 21, 2018
Format:
Podcast episode
Titles in the series (100)
Episode 3: Interview with Professor Ian MacMillan: Ian MacMillan is the Dhirubhai Ambani Professor of Innovation and Entrepreneurship Director, Sol C. Snider Entrepreneurial Research Center at the Wharton School at Pennsylvania. He is the author of the Social Entrepreneur’s Playbook a powerful guidebook f by Inspiring Social Entrepreneurs Podcast