In this all-new Deep Cuts Live with host Antoine Reid, father and son duo Dave and Brandon Frakes from Industrial Cigar Co. give you the information you need to make your next trip to a cigar lounge even better. We oftentimes see cigars described by their wrapper, binder and filler but that's not going to help you find a cigar that fits your palate. Hear their advice for choosing cigars and finding something new to smoke. The Frakes also give advice to other retailers who are struggling to build a loyal customer base and tips for making your store into a second home for consumers seeking a community.
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