High-ticket income skills. My red suit. My Bentley. Honey green tea. Who do these things remind you of?
It took time for people to associate me with high-ticket sales and my Boss in the Bentley series. Building up a brand doesn’t happen overnight. A lot of people ask me, “How do I build a personal brand online around my expertise or my hobby?”
A personal brand is about more than being famous like Paris Hilton or Kim Kardashian. Take a look at some of the biggest personal brands in the world today: Michael Jordan, Floyd Mayweather, Martha Stewart, and George Foreman Grill.
They built their brand around either their skill, their performance, or their excellence. They’re known for something.
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