Selom Agbitor Bio:
As an immigrant, Selom has been striving for the American Dream and Mad Rabbit has helped that become a reality. In founding Mad Rabbit he was able to empower himself and write his own American Dream. Since moving to the United States as a young boy, he has always wanted to build a brand and community that serves as a thought-leader and change agent in the skincare industry. He is driven by the constant reminder of progression and empowerment with something seemingly simple, like a tattoo balm cooked-up in a college apartment. Mad Rabbit has allowed him to tell his story and exemplifies that anything is possible.

Oliver Zak Bio
Oliver has always been an entrepreneur at heart and an analytical creative with high ambitions. After getting his first tattoo he saw a gap in the tattoo aftercare space, and the lack of natural, organic skincare that specifically was designed for tattooed skin. Inspired by his father’s own entrepreneurial spirit and mother’s apothecary experience, Mad Rabbit was born initially as a single product side hustle while in college, but has turned into a full time dream. Now as the full time CEO, Oliver focuses his time on product development, sustainability, partnerships, and cultivating a community- beyond the product but a lifestyle which is so critical to the success of the brand. He is so excited to partner with his team to pioneer a new vision for tattoo skincare.

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