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Melissa Obeid, Founder of La Fervance Skincare

Melissa Obeid, Founder of La Fervance Skincare

FromSkincare Anarchy


Melissa Obeid, Founder of La Fervance Skincare

FromSkincare Anarchy

ratings:
Length:
63 minutes
Released:
Dec 19, 2021
Format:
Podcast episode

Description

Use ANARCHY15 for 15% off at Www.LAFERVANCE.COM——————————————————————————————Melissa’s love affair with France was ignited whilst studying at The Paris Fashion Institute in the 90’s. She worked with the biggest names in the fashion world extending these experiences to senior fashion roles back in Australia, followed by a stellar career in high-level arts management. Melissa’s passion for clean beauty led her to initiate the development and commercialisation of a suite of Australian Made, 100% natural beauty products created under Proprietary brands sold nationwide. This was an Australian first.

“Whilst obtaining a 99.9% natural formulation is a positive achievement, my mind immediately
went to ‘what will it take to make it 100%’? Achieving this was a huge challenge, but it was
worth every second.” – Melissa

During this time Melissa recognised a void for impeccably presented, high-performance, 100%
natural skincare products developed within an eco-friendly framework.

“There can be no ambiguity with COSMOS certification, as they oversee every minute detail of
the entire cycle of creation and production, ensuring it adheres to their standards for excellence
in natural and ethical product development and packaging.” – Melissa

Seeking absolute perfection, Melissa relocated to France with her husband and their children to collaborate with the global leaders in cosmetic science and active ingredients of 100% natural origin and 100% natural skin care for clean beauty. These experts were excitedly drawn to the integrity of the project and Melissa’s sheer determination to make it succeed. After three years of intense research, development and extensive testing, LA FERVANCE was born.

“Perfection is our benchmark. We strive for nothing less than the best within every aspect of the LA FERVANCE brand offering. Of course, this is constantly evolving with new discoveries and innovation – hence our best must always be better.” – Melissa

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Released:
Dec 19, 2021
Format:
Podcast episode

Titles in the series (100)

Join Ekta as she discusses skincare trends, social issues, and myths around skincare and beauty culture. Join the discussion on Instagram @skincareanarchy! (Not legal or medical advice, all views expressed are non-legal and non-medical opinions)