Brand Co-Founder, Dr. Iris Rubin, M.D., is a board-certified dermatologist with laser and cosmetic fellowship training, a graduate of Harvard Medical School and former pediatric laser surgeon at Children’s National Medical Center.
SEEN was born from Iris’ experience with breakouts as it related to her personal hair care use. Deciding that she (and her patients) shouldn’t have to choose between great hair and great skin, she holistically re- thought the formulation process for hair care.
“As a dermatologist, I saw patients struggle with breakouts – including the anxiety and insecurity that comes with them. The worst? When nothing seems to work and we can’t get to the root of the issue. This got personal when I noticed frequent breakouts after salon visits. I did my research and traced them back to a surprising source: the hair products the salon used.”
“I like to fix things – and this needed fixing. Rather than throwing prescriptions at the problem, we wanted to actually find a solution. With SEEN, we’ve created a line that’s truly good for skin while delivering great looking hair.”

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