Today’s show features a roundtable discussion featuring Jeremy Frisch, Austin Jochum and Jake Tuura.  Jeremy is the owner of Achieve Performance Training, Austin runs Jochum Strength, and Jake is the owner of “Jacked Athlete”.  All three of these individuals were previously strength coaches of NCAA DI institutions before getting into the private sector of training.

Recently Jake hosted Austin on his podcast, having a conversation about quitting their jobs as NCAA strength coaches to venture into the private sector.  I found that talk very interesting, as I’ve recently been in the same situation, and I think a lot about the way that modern sport and university “systems” are put together.  Often times, we are victims of either in-effective, or over-structuring in organizations, in a way that can leave us disconnected and/or overly-compartmentalized.  In a variety of “private sector jobs”, people tend to wear more hats.  In sports performance, this could be: strength coach, skill coach, fitness coach, and physical educator to name a few.

Today’s show isn’t so much about quitting a scholastic strength coaching job, but more-so on the experience of now-private sector coaches who wear those multiple-hats.  It’s on how that helps us view the predicament of modern sports in a new way, along with engineering solutions.  Despite our coaching setting, we all should aspire to be problem solvers.

On today’s episode, our panel speaks on paths away from the college training sector, and how getting into the private sector has allowed them to really focus on the pressing needs in modern sports, such as the “lost” art of physical education, play and then a greater understanding on building robustness and keeping athletes healthy.  Whether you are a scholastic or private coach, this is a great show to step back and take a more zoomed-out perspective on effectively training athletes for long-term success.

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Timestamps and Main Points:

3:22 – Jeremy, Austin and Jake’s story of transitioning into the private sector of performance

12:30 – How the extra work a college strength coach puts in can fall to the wayside when a sport coach doesn’t listen or runs a poorly designed practice plan

22:12 – What are some of the big elements of change that have come with moving from the college gig to the private sector

36:10 – “Weaponizing” what you are passionate about in training and performance

38:12 – What Jeremy Frisch has seen from 12 years of being in the private sector, how much he feels kids can get back if they miss critical movement skills early on

42:44 – Where Austin and Jake see their process moving in the next 10 years as coaches, now that they have more freedom to explore things they want

51:35 – Jeremy’s take on the importance of physical education for strength and sport coaches

58:34 – Questioning old narratives of warmups and training in sports performance

1:03:46 – Closing thoughts on the integration of sport and strength and conditioning



“Why is everything so isolated in sports, why do we have so many people who specialize in one thing”

“My first month (as a DI strength coach) I realized that a lot of athletes had limitations that I wasn’t going to fix, and over time that sort of got to me, and I realized I could really make a difference if I went back and worked with younger athletes”

“When I was at Holy Cross I had 15 teams throughout the year”

“We have to earn our jobs with new tools, with new shiny toys we present to the sport coach”

“I never feel like I am dying in a game when I am going out to catch a pass, I’m pretty recovered, we don’t have to run to death….