Author Mark Cushing discusses his new book Pet Nation: The Love Affair That Changed America which tells the story of the seismic shift and the economic, media, legal, political, and social dramas springing from this cultural transformation. Learn more about Mark at MarkLCushing.com and follow him on Facebook and Instagram. If you order PetNation on Amazon Smile, consider choosing Rosie Fund as the beneficiary charity.Advertisers can use dogs to sell cars because they understand the emotional and poetic connections that compel us to buy products. Roberto Verganti examines this in Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean, also available on Amazon.If you’d like to view the commercials featuring dogs that we discuss on this episode, here are Subaru and Hyundai.PetTech CPR certification sessions to benefit RosieFund are scheduled for Saturday, October 17 at Bar K Dog Bar. Go to RosieFund.org/events for more information or to register.October is Adopt a Shelter Dog Month. At Rosie Fund, we encourage you to make a difference in a shelter dog's life. You can do just that by purchasing one of our “We save each other” t-shirts on our page at Bonfire.com. All proceeds go toward supporting our mission to help senior and harder-to-adopt dogs have a better life.Visit RosieFund.org for links to all of our social media, including our free YouTube channel. Please subscribe to our channel to help us secure the Rosie Fund URL.Music for this episode is provided by alternative string duo, The Wires. Visit them at TheWires.info. If you’d like a socially distanced concert in your backyard this fall, contact The Wires via their website.Learn fiddle and cello-fiddle online — even if you've never played before — from Laurel Morgan Parks and Sascha Groshang at FiddleLife.com.