When The North Face refused to print co-branded jackets for a Houston-based fracking company, Denver oil and gas execs cried foul, sparking a months-long trolling campaign to highlight what they see as hypocrisy in the outdoor recreation industry. It’s a showdown between one of Denver’s most powerful legacy industries and the new kid in town, VF Corp, the multi-billion dollar company that moved here in 2019 and owns The North Face, Jansport and dozens of other outdoor-oriented apparel brands. City Cast Denver producer Paul Karolyi sat down with Denver Business Journal reporter Greg Avery to get the whole backstory and talk through what it all says about Colorado’s relationships with climate change and our own history.
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