Today we're joined by media consultant and longtime broadcast executive Mark Maheu. We discuss the evolution of the sports media landscape and where advertisers are spending their money. We get into the NHL's very lucrative TV deal with Rogers and whether the deal has been worth it so far. Russ tell a great story about radio legends Howard Stern and Rick Dees. They guys get into the story of Sarah Fuller who became the first woman to play in a Power Five conference football game. They also discuss the charity matches in golf and boxing from last weekend. Boxing: Mike Tyson vs Roy Jones Junior. Golf: Phil Mickelson and Charles Barkley vs Peyton Manning and Steph Curry. Russ remembers his days competing in the Battle of the Blades celebrity figure skating and what judge Brett Hull said to him when he eliminated him.