What you’ll learn in this episode: Why the most important thing a jewelry designer can invest in is high-quality photography How Amy finds the topics she writes about for JCK’s “All That Glitters” blog How designers can find the story that helps them break through the crowded marketplace Who today’s most exciting emerging and independent designers are How the jewelry industry changed during the pandemic, and what retailers must do to engage young consumers About Amy Elliott Amy Elliott is a writer, editor and brand storyteller who specializes in fine jewelry and fashion, and is fluent in other lifestyle categories, including food, weddings and travel. As a former staff editor at The Knot, Bridal Guide, Brides Local Magazines + Brides.com and Lucky, Amy is known for delivering high-quality editorial content across a variety of print and digital media. After recently serving as the Engagement Rings Expert for About.com, Amy joined the freelance staff of JCK as its All That Glitters columnist, while contributing articles about jewelry trends, estate and antique jewelry and gemstones to its prestigious print magazine. Amy also serves as the Fine Jewelry Expert for The Bridal Council, an industry organization composed of luxury bridal designers, retailers and media, and her byline has appeared in Gotham, Hamptons, DuJour, Martha Stewart Weddings, GoodHousekeeping.com and more. Additional Resources: Amy’s Website Amy’s Twitter Amy’s Instagram JCK Article: Cicadas Swarm on Sienna Patti Gallery in Lenox, Mass. JCK Article: Christopher Thompson Royds’ Flowers Bloom at Sienna Patti Gallery JCK Article: Look What Happens When Annoushka Gives Peridot A Go Examples of posts that reflect the intersection of jewelry with history, culture and current events: Bob Goodman Wants Jewelers To Join Him in Disrupting the Status Quo: https://www.jckonline.com/editorial-article/bob-goodman-jewelers-disrupting/ The Ten Thousand Things x Met Museum Collaboration Is Coming In Hot: https://www.jckonline.com/editorial-article/ten-thousand-things-x-met-museum/ Go “Sea” Some Serious Silver Treasures At Mystic Seaport Museum: https://www.jckonline.com/editorial-article/sea-as-muse-silver-seaport-museum/ New Jewelry From Rafka Koblence, Olympic Wrestler Turned Designer: https://www.jckonline.com/editorial-article/new-jewelry-from-rafka-koblence/ Transcript: As author of the “All That Glitters” blog for JCK, Amy Elliott has a front row seat to the jewelry industry’s up-and-coming trends and designers. She’s also been lucky enough to work with some of these designers, helping them refine their brands and create stories that resonate with customers. She joined the Jewelry Journey Podcast to talk about what designers and retailers should do to stay relevant with younger consumers, how art jewelry has influenced high jewelry, and what jewelry trends to watch out for in the coming months. Read the episode transcript here.  Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. Today, our guest is Amy Elliott, founder of Amy Elliott Creative. She is a writer, editor and thought leader who specializes in fine jewelry and fashion which makes most of us envious. That’s a great profession. She is a contributing editor to the industry publication we all know, JCK, and writes the blog “All That Glitters.” We will hear all about her jewelry journey today. Amy, welcome to the program Amy: Thank you very much for having me, Sharon. It’s a pleasure to be here. Sharon: So glad to have you. I’m always envious of people who are writing about jewelry or makers and designers. That’s fabulous. I have no talent in that area, so when I hear about people writing, I think, “Wow, it’s great.” Tell us all about your jewelry journey. Amy: My jewelry journey is a mix of personal and professional. I’m an avid collector of jewelry. My mother is a big collector of jewelry, so from age 12 on, jewelry was always a part of my life and something that I gravitated to. As a