Superfly was just over five years old when co-founder Rick Farman and three of his former college buddies and fellow co-founders decided to create what became Bonnaroo. Farman joins Brad, Barry and Lord Taco of The What Podcast to talk about why they wanted to do it, and why they thought it might work.In addition to discussing the history -- and future -- of Bonnaroo and other Superfly events, Farman digs into their newest venture: Superf3st. A Web3 community-based experiment, Superf3st aims to build an event from the community up, giving members a chance to make decisions and influence the direction of the festivals itself.Listen to the episode now, and check out video of the whole chat at Consequence. After that, make sure you review, like, and subscribe to The What at the links above or wherever you get your podcasts. You can also follow the Consequence Podcast Network for updates on all our programs, and grab the “Radiate Positivity” T-shirt at the Consequence Shop.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy