Prequel is a photo and video editing app with unique effects and editing tools. The product regularly reaches the top 10 in its category. The app has 30m iOS downloads and on Android. Over 2M prequels are created every day, and the company has around 2.1M followers on Instagram and 1.7M on TikTok. In Prequel, art and technology meet together to bring unique effects and editing tools to their users. They don’t follow trends but invent them. To fulfill that goal, their team turns to various fields of expertise. They have created a technological laboratory where their experts, from graphic and product designers to software engineers and R&D specialists, work together to develop and grow the product. Headquartered in New York City and with offices in Moscow and Kaliningrad, They believe in thinking outside the box and expanding the boundaries. Timur Khabirov Co-founder, CEO at Prequel, shares the story behind the company and how the technology that enables everyone to enhance their creativity.