Especially if you’re over a certain age, Instagram can feel like a members-only club of 20 somethings all running around with their giant smoothies and 47 snake plants. Young people love their trends, and why wouldn’t they? A lot of their social media usage is purely for entertainment/garnering popularity among their viewers. Trends are great for that. What they are NOT great for, is converting your audience into customers. On this episode of This is Virginia Kerr, the Podcast, we discuss ways to incorporate social media into your small business in ways that make it work for YOU, with special guest Jan Ditchfield. We break down: Common mistakes people make on the gram Ways to strategically release content to convert your audience Cause making reels about the aesthetic of your morning routine probably won’t sell your product… For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com I would love to connect with you more on social media! You can find me at: Instagram: https://instagram.com/thisisvirginiakerr Facebook Group: https://www.facebook.com/groups/2572966429659470 And if you’re interested in Jan’s abilities to transform your small business, check her out here:  Jan Ditchfield Website: http://www.janditchfield.co Instagram: https://instagram.com/janditchfield.co