Dwayne 'The Rock' Johnson's clothing brand, Project Rock, has teamed up with the UFC to release co-branded footwear. How does the impact the UFC and the fighters? Patrick talks about this and more on this episode of The Fight Business Podcast. Timestamps:(00:00) Intro(01:06) Project Rock x UFC launch co-branded project(20:31) UFC x Venum Agree to Multi-Year Renewal of Outfitting Partnership(23:12) Disney Explores Membership Program like Amazon Prime(29:44) UFC attempt to dismiss Kajun Johnson Lawsuit(31:36) Triller Announces IPO | Sony Music sues Triller over Licensing Fees(48:36) Outro | Ask me your Questions!