Go to http://www.EveryoneLovesGuitar.com and sign up to get notified of future episodes and other cool stuff for guitar players, or subscribe on itunes at http://www.EveryoneLovesGuitar.com/itunes Why showing flaws in whatever you are selling, makes you more believable Why you need to compare less common products, to something else How to speak to people when selling in print or on a video