In this episode, we sit down with the founders of Ghost Lifestyle/Energy and learn how the company has absolutely taken over the sports nutrition category over the last 6 years. Learn about how to build a brand and stand out, even in the most saturated of markets. From licensed energy drinks to epic parties, Ghost shows you how it's done. Watch this episode and subscribe to  @Don't Be Sour  ➜ Subscribe to Ghost on YouTube https://www.youtube.com/c/Ghostlifestyle ➜ Dan's Instagram - https://www.instagram.com/danplourenco ➜ Ryan's Instragram - https://www.instagram.com/ryanphughes Follow Maxx on IG https://www.instagram.com/maxxchewning Subscribe to Maxx on YouTube  @Maxx Chewning