As the days go by, PlayStation replicates Nintendo more and more. From 'premium allure,' to highly priced games rooted in nostalgia, and much more, these two are walking a scarily similar path. Then there's Xbox, and while there is room for improvement, it's hard to think of many ways they can be more pro-consumer. With the PlayStation 5 moving its asking price above the Xbox Series consoles where Microsoft has confirmed they will remain at their current retail value, there has never been an easier marketing lay-up for Xbox. The time is now for them to capitalize on Sony's gradual "death of a thousand cuts" as they've continued to nickel and dime their fanbase. What can Xbox do to capitalize? Matty and Cog get into the nitty gritty! Furthermore, Japan continues to dominate the conversation as we see the release of Soul Hackers 2 and Xbox's stream for Tokyo Game Show is on the horizon. While we stated earlier that the consumer practices leave little room for improvement, Xbox's global expansion is the exact opposite. What is in store for Xbox fans in Japan now and in the future? It's time to sink into the age old conversation yet again. Plus more on Tencent's investment in From Software, NetEase's acquisition of Quantic Dreams, and China's growing influence in gaming.

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