August is Itchy Pet Awareness Month! This is the third year of raising awareness for itchy pets and what veterinarians can do to help provide fast relief. On this episode of the podcast, I welcome Dr. Michele Rosenbaum, VMD, DACVD (Medical Lead for Dermatology at Zoetis Petcare) and Cammie Johnson (Senior Marketing Manager for Dermatology at Zoetis Petcare). Hear about all the fun things you can do to celebrate Itchy Pet Awareness Month in the clinic to help educate owners!Check out these great resources mentioned within the episode:ItchyPetAwarenessMonth.comItchingForHelp.comZoetisPetCare.comScienceOfStrongerBonds.comLetsTalkAllergicItch.comThis podcast was sponsored by Zoetis, the makers of treatments including APOQUEL (oclacitinib tablet) and CYTOPOINT. Zoetis is dedicated to changing the way we approach canine pruritus to protect the bonds between the pet, the owner and the veterinary team. Visit ScienceofStrongerBonds.com for more information.Apoquel-Important Safety InformationDo not use APOQUEL in dogs less than 12 months of age or those with serious infections. APOQUEL may increase the chances of developing serious infections, and may cause existing parasitic skin infestations or pre-existing cancers to get worse. Consider the risks and benefits of treatment in dogs with a history of recurrence of these conditions. New neoplastic conditions (benign and malignant) were observed in clinical studies and post-approval. APOQUEL has not been tested in dogs receiving some medications including some commonly used to treat skin conditions such as corticosteroids and cyclosporines. Do not use in breeding, pregnant, or lactating dogs. Most common side effects are vomiting and diarrhea. APOQUEL has been used safely with many common medications including parasiticides, antibiotics and vaccines. For more information, please see the full Prescribing Information at APOQUEL.com.