Have you ever dreaded a conversation? Maybe you hit a difficult topic or needed to address a sticky issue, but you knew it would be a tough one. Chances are it’ll happen again, so go ahead and bookmark this episode now. Kathy Lovin is the Public Affairs and Communications Manager for The Salvation Army in the western U.S. She’s spent more than two decades coaching people on how to address difficult topics with the media, employees, boards, and even family members. Tough Talk, as she calls it, is a discipline we all need and one we can all grow in.   She’s on the show to share what she’s learned over the years and to offer six tips for being a more effective, purposeful communicator. As she says, it all comes down to caring for people. EPISODE SHOWNOTES: Read more. WHAT’S YOUR CAUSE? Take our quiz. STUDY SCRIPTURE. Get inside the collection. GATHER WITH CARING MOMS. Join the group. BE INSPIRED. Follow us on Instagram. FIGHT FOR GOOD. Give to The Salvation Army.