Get ready for a soul chat! We talk this week about parts of our business that we both really struggle with and coach each other through those tough spots. Jen brings up feelings of scarcity mindset and Esther talks through finding an organic marketing strategy that feels authentic to her brand (and works). We hope this chat encourages anyone who feels similar to us!Inbox Question:“As a brand designer, should we target our services to a specific market segment, or is it better to enter all markets?” — Titus HarumOur partners:Design Biz Mastery by Morgan RappGrow your revenue and start taking Fridays off (like Jen!) with Design Biz Mastery. Visit dbm.morganrapp.com/better to learn more, get a special bonus, and also receive access to a free training about Morgan’s 3-part framework to peacefully scale your design business towards your first or next 6-figures on part-time hours.The Shopify code(x)If you want to learn how to grow from just a brand designer to a full-service studio that can create custom high quality Shopify stores, The Shopify code(x) is for you. Visit shopifycodex.com/better to get $300 off by using code: BETTER at checkout.Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast