Bridging culture and design is a topic that is near and dear to Esther’s heart, especially as she is mixed Chinese-American, and has spent time meeting and connecting with people of all cultures. In this episode she talked about what to do and what not to do when working on a project that has cultural nodes. The big idea here: Being curious, thoughtful, and intentional when bringing culture and storytelling into design allows you to better connect with audiences, make them feel seen, and stand out in a sea of “borrowed” cultures.Links Mentioned:Sereth DesignKutoa Project by Sereth DesignContinue the conversation with Esther on InstagramSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast