Wilfred Emmanuel Jones shares his gripping story of his life's journey – from arriving from Jamaica and living in inner city Birmingham to owning a farm on the Devon-Cornwall border. His brand – The Black Farmer – has been a huge success and now he wants to encourage other children from ethnic minority or deprived backgrounds into finding careers in the countryside: The New Face of Farming. Listen on for more understanding of town vs country attitudes, race in the countryside and the two things you need to make a success in business.Contact the Plodcast team and send your sound recordings of the countryside to: editor@countryfile.comVisit the Countryfile Magazine website: countryfile.comPPA Podcast of the Year! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.