Steve Lassiter got his start in the music business as a production assistant at Sound Seventy Productions in 1977 at the age of 19. He went on to have a 20 year career at APA where he became Partner / Sr VP and then Co-Head of Worldwide Music, representing artists like Travis Tritt, The Charlie Daniels Band, Crystal Gayle, Lee Greenwood, Little Texas, Kansas, Jackyl, The Gatlin Brothers, and many others. Today, Lassiter is launching a brand new agency, Reliant Talent. We talk all about it.