Welcome to series four of Take My Advice (I'm Not Using). Today's guest is Will Page, the former Chief Economist of Spotify and PRS for Music where he pioneered 'Rockonomics'. At PRS he published work on Radiohead's In Rainbows and saving BBC 6Music. At Spotify, he helped redefine catalogue and articulated the global value of music copyright.In this episode, we discuss how Will's determination to work in the music business led to him becoming the industry's first Chief Economist. We also explore the concept of 'builder's and 'farmers' in tech businesses, as Will explains how Spotify founder and CEO, Daniel Ek, successfully bridges the gap between both.There's also a conversation about the danger of NPS (Net Promoter Score), the rising importance of consumption over transaction data, NFTs (non-fungible tokens), and how data has impacted the creative process in music.LINKS:Will Page's new book, Tarzan EconomicsNPSistheworst.comWill's LSE articleFuture Work/Life newsletterFuture Work/Life websitePodcast episode with Christopher Lochhead on Category Design and 'niching down'Podcast episode with Ben Legg on Portfolio Careers Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.