Seinfeld Podcast Interview With NBC EVP of Scheduling Preston Beckman.  
We welcome Preston Beckman. Preston was the Executive Vice President of Program Planning and Scheduling Research at NBC from 1991-2000 where he was instrumental in the success of "Seinfeld."  
Preston was the head of programming at the height of "Must See TV" on NBC and tells us how that term came be. He talks about what it was like putting together the schedule for NBC Primetime programming in the 1990s and throughout his career at NBC and FOX and into today's Discovery+ Streaming.  Preston is a Media Consultant, with over 35 years experience in Program Planning, Scheduling and Audience research. He holds a PhD In sociology from NYU, recently consulted on the launch of the Discovery+ streaming service.   
Follow Preston on Twitter: https://twitter.com/maskedscheduler
We talk in-depth with Seinfeld guest stars, cast, crew, and writers. Hear the stories about your favorite Seinfeld scenes from those who were there. 
This Podcast Is Making Me Thirsty is a podcast dedicated to Seinfeld, the last, great sitcom of our time. We are the World's #1 Destination for Seinfeld Interviews. We talk to those responsible for making Seinfeld the greatest sitcom in TV history. Our guests are Seinfeld writers, Seinfeld actors and actresses and Seinfeld crew.  We also welcome well-known Seinfeld fans from all walks of life including authors, entertainers, and TV & Radio personalities.   
We analyze Seinfeld and breakdown the show with an honest insight. We rank every Seinfeld episode and compare Seinfeld seasons. If you are a fan of Seinfeld, television history, sitcoms, acting, comedy or entertainment, this is the place for you.  
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