Chris is the CEO & Co-Founder of what3words – a global address system which names every 3m square in the world with a unique 3-word address. Some of their backers include Intel, Mercedes (Daimler), Sony, Deutsche Bahn, SAIC Motor Corp, Aramex, Horizons Ventures, & Alpine Electronics. Daimler acquired a 10 percent stake in the London startup last year and built it into the navigation systems of its newest A-Class and B-Class cars and Sprinter commercial vehicles.Discover more details here.Some of the highlights from the episode:Working on their mission to change the way 7 billion people talk about addresses.The most interesting case studies: emergency services in the UK and the National Postal Service in MongoliaHow they got into Mercedes and Ford navigation systemsUser Cases in logistics – UPS has calculated that for every mile a driver wastes, it costs $50 million per year.Savings between 20% and 40% can be knocked off if couriers would not be going to the wrong addressTalking about the company’s culture: “To work at what3words you have to believe that creating a new global standard in the form of three words is a wonderful thing. Because of this belief, you are really keen to evangelize it with every opportunity.”How the invention of the wheeled suitcase is similar to what3wordsFollow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd